30 November, 2016
Australia’s leading golf technology company MPower MSL has extended its relationship with Golf Australia through a new strategic partnership.
Golf Australia will continue using MPower MSL to service the Golf Australia Handicap System, GOLF Link and collaborate on enhancements to the online experience for Australian golfers. From April 2017, golfers will check their handicap via the Golf Australia website.
MPower MSL Managing Director and Chief Executive Craig Kinross said his team was excited by the opportunity to upgrade the relationship with Golf Australia as its technology partner through software development, technical expertise and consulting services.
“Our purpose at MPower MSL is to empower the golf club by delivering solutions that improve the clubs knowledge, understanding and engagement of the golf community to make more money, save money and improve their governance,” Mr Kinross said.
“MPower MSL is focused on delivering the best possible outcomes for golf clubs and golfers and with our systems remaining in place, the game will continue to flourish.
“We are delighted to continue our long and successful association with Golf Australia as a trusted partner and world leader in golf technology solutions.”
Golf Australia Chief Executive Stephen Pitt said the ongoing relationship between Golf Australia and MPower MSL ensures the hundreds of thousands of golf members will continue to enjoy a world class online handicapping service.
“The extended partnership with MPower MSL will allow us to better communicate with golfers around the country and make golf stronger in Australia, so it’s a very important milestone,” Mr Pitt said.
Mr Kinross said MPower MSL is now focusing on the coordination of its golf businesses, which will be integrated at both a domestic and international level.
“Our new brand called MPower Golf will be devoted entirely to the golfing industry and is a one-stop-shop combining our market leading products from GOLF Link Partners, iSeekGolf, Golf Computer Systems (GCS), Scandinavian-based GolfBox and Micropower,” Mr Kinross said.
“The consolidation of these technologies and expertise demonstrates our affinity with the culture of Australian golf which is reflected in our products, services and solutions – we create products that golfers love.
“MPower Golf will be an industry innovator providing coordinated, integrated technology solutions to the golf industry.”
The strategic partnership with Golf Australia will further support the investment in Australian golf by Genesis, which recently partnered with both Golf Australia and the Genesis Golf Link Cup.
The Genesis Golf Link Cup will now also be promoted through the Golf Australia website and be Golf Australia’s preferred virtual golf competition.
For further information or to organise an interview or photography / vision, please contact:
Cassandra Cooney, Elevate Senior Communication Manager
(p) 07 3180 3666 / 0430 500 283
ABOUT MPOWER MSL
MPower MSL is an Australia-based company that empowers member-based organisations with its unique MPower open architecture and data analytics platform.
MPower MSL provides a seamless platform for business software needs, patron data analysis and integrated digital media solutions for the organisation, its members and corporate partners. The business empowers its clients to make smarter and more profitable operating decisions by growing revenue streams available, saving them time and providing a core platform to improve governance.
Founded in 2007, MPower MSL now serves more than 1,600 clubs, sports and entertainment venues across Australasia and Europe. MSL Solutions is home to some of Australia’s leading brands including Golf Link, Micropower, InfoGenesis and iSeekGolf to name a few. For more information, visit www.mpowermsl.com.