Making Great Customer Experiences even Greater

Providing Operational Intelligence, Real-time Analytics, and Point of Sale Software to
1,220 customers in 25 countries.


MSL offers golf clubs and associations a full software & hardware solution, from golf tournament management to clubhouse Point of Sale software. MPower Golf products have been designed to deliver exceptional experiences empowering clubs, associations and members.

Develop and engage your community with MSL. Partner up with an industry leading provider, forging new pathways to interact and engage with members to increase membership levels and participation rates.



MSL understand that events and sporting teams are the pulse of a city and being able to harness community spirit is key to success. Our Stadium Management Software has been designed to solve industry challenges such as; high foot traffic, transactional blackspots, stock replenishment, fan engagement, real-time insights and more.

Minimise the digital disruption in the industry and partner with MSL to develop community engagement and increase fan retention & loyalty.



MSL specialises in developing loyal communities in the Hospitality and Entertainment Venues segment. MSL’s product suite aims to increase consumer engagement and develop loyalty through positive B2C experiences. MSL offers a range of solutions to improve the positive customer experience & advocacy and deliver an efficient workplace.

Partner with MSL to retain customers, engage new cliental, increase visitation and sustain revenue streams.



MSL is an industry leader in the Registered Club segment, holding a diverse range of innovative products to manage POS, workforce, inventory, and provide analytics. Registered clubs have a suite of products available to increase visitation, engagement, member retention and revenue streams.

The digitisation of the Registered Club industry has paved the way to new technologies such as; gamification, POS mobility, ad serving and business intelligence. Partner with MSL and grow your community of members and enhance their experience.


Sports Associations

MSL can help sporting associations increase audience engagement, develop additional revenue streams, grow participation, gain insights and uncover valuable operational strategies.

The MSL Platform is globally recognized and has been implemented at over 2000 venues and 28 associations in over 29 countries with customers in Football, Tennis, AFL, Bowling, Golf, Racing, Yachting, Cricket, Rugby Union, Rugby League and Gaelic Football. Become a technology partner with MSL and create a partnership based on experience.


Our Customers

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“Our legacy systems were dated and unreliable… MPower MSL helped us realise our commercial objectives whilst increasing engagement levels to our customer base through exciting new revenue streams.”
Chief Executive, Ricoh Arena
“Our vision for the club is to be the leading local and international yacht club and do this by delivering exceptional experiences on and off the water. We work with MPower MSL to help us deliver this to our members.”
Hayden Porter, General Manager, Royal New Zealand Yacht Squadron
“Verteda, an MSL company, demonstrated they continue to lead this sector with reliable and robust POS technologies, complimented by cloud based real-time event driven analytics.”
Kieran Gallagher, Catering and Events Director, Arena Racing Company
“With the new centralised database, we will now have the ability to collect, store, transform and report consistently which will provide us with the insights required to continue to innovate and grow the game.”
Barbara Albisetti, General Secretary of Swiss Golf Association
“We chose to partner with GolfBox, an MSL company, because of their in-depth understanding of our requirements and their proven ability to deliver a centralised solution and platform that will also ensure the implementation of the new WHS in 2020.”
Arnar Geirsson, IT-Manager, Golf Union of Iceland


  • A Message from our CEO

    Watch Pat Howard, our CEO, share in this 2-minute video what we are doing to support our community of customers, partners and employees as we all navigate the changes brought… Read More »

  • Golf Australia delivers WHS to 400,000 Australian golfers

    Watch this video to see how Golf Australia successfully implemented the World Handicap System in Australia. Built on software technology from MSL, 400,000 Aussie golfers now have the ability to… Read More »

  • Click’n’Collect

    If you want to offer your customers takeaway, Click’n’Collect is the perfect solution to let you offer your customers the meals they love from your venue, at home. View this… Read More »