NEWS

Achieving a single view of your guests Bringing data together in the hotel and leisure industry

In an industry where data is abundant, knowing what to do with your guest and operational data to deliver actionable insights for your hotel is often the missing link. Smarter data analytics tools are now bringing disparate data streams together to give hotel and leisure operators more information than ever, putting revenue-generating insights and cost-saving suggestions at the fingertips of hotel management.

Hotels and resorts collect huge amounts of data about their guests. However, this information is often tied up in siloed systems, providing limited insights to hotel management. Businesses are
now looking at how they can move to a single view of their guests, incorporating accommodation information, booking enquiries, food and beverage purchases and in-hotel shopping information – all in one place.

To continue reading about achieving a single customer view in the hotel industry download our lastest industry insight below.

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