MPower MSL and MAX take a trip around Queensland

The MPower MSL and MAX roadshow starts this July across Queensland, showcasing the integration between MPower BI and MAX software.  The partnership between MPower MSL and MAX has allowed clients to have increased visibility into business and finance analytics, emphasising the focus on member behaviour to drive additional revenue opportunities. Both companies have strong roots in Queensland with MPower MSL operating since 2007 and MAX established in 1998.

MPower BI has been developed to have native integration into MAX and MPower POS systems, giving clients the ability to link consumer behaviour with marketing opportunities and revenue generation. The integration of these two platforms give clients the ability to work smarter, not harder with higher business visibility.

The partnership between MPower MSL and MAX has proven to be very successful in adding value and greater choice for our mutual customers. Our respective teams collaborate exceptionally well with a shared purpose of providing solutions with great service and I am really excited about building on this into the future,” said Shaun McCarthy, Head of Gaming for MAX.

Specifically, the combination of MPower BI and MAX is a powerful business tool, digging deep into consumer trends, helping venues and clubs connecting the dots to increase patronage, revenue and member retention. The Southport Sharks have had great success in combining MPower BI and MAX software, showing increased engagement and consumer insight.

“The introduction of the MPower BI platform has enabled us to have a more holistic view of our members and how they are interacting with the Club – not only from a food & beverage point of view, but also through our Gaming operations,” said Paul van Zijl, Southport Sharks Business Intelligence & Systems Manager.

Paul van Zijl continued with, “The use of a BI platform has enabled us to move from static reports to creating dynamic, interactive dashboards and reporting. We are in the process of developing a suite of dynamic, user friendly reports for our department Managers to enable them to have deeper insights into the performance of business units. This will enable us to focus more on our ongoing strategic planning and save valuable hours previously spent running and analysing reports.”

The MPower MSL & MAX Roadshow is running throughout July, showcasing how to maximise business opportunities and giving the power of data to club and venue operators.

For more information about MPower BI click to download the brochure or call on 1800 679 701

For additional media information:

Alexander Campbell
Marketing Specialist
MPower MSL

Phone:  1800 679 701 (within Australia); +61 7 3512 3510 (outside Australia)

About MSL Solutions Limited

MSL Solutions Limited (ASX: MPW) is an Australian based global provider of hosted software as a service (SaaS) and on-site deployed solutions to clients in the sport, leisure and hospitality sector. MSL services member organisations across APAC, EMEA and North America through its MPower Platform.  MSL has a head office in Brisbane and offices in Sydney, Melbourne, UK and Denmark.    To discover more about MSL please visit

About MPower Platform

MSL’s MPower Platform connects member organisations’ business software and data needs to improve guest engagement, loyalty, gain business efficiencies and improve governance. MSL provides scalable full venue business software applications and data solutions integrated through the MPower core integration architecture. This means that MSL can provide solutions to both small and large organisations and associations. MSL provides cloud based SaaS, hosted and on-site deployed software, data and loyalty/media solutions.