MSL Solutions ASX IPO to benefit Member Organisations in Sport, Leisure & Hospitality Industry



  • MSL Solutions a key industry partner across Australasia & Europe
  • Growing customer base enhancing their future by leveraging unique MPower platform
  • Initial Public Offer 100% fully underwritten, and over-subscribed raising A$15 million
  • Funds raised to accelerate MSL strategic initiatives


Thursday, 11 May 2017: MSL Solutions Limited (ASX: MPW) (MSL or the Company) is pleased to announce its 100% fully underwritten Initial Public Offer (IPO) has closed oversubscribed, raising A$15 million.  MSL commenced trading on the Australian Securities Exchange (ASX) 11am, Thursday, 4 May 2017 under the ticker code “MPW”.

MSL’s IPO has had strong support from institutional and professional retail investors.


What does it mean for Member Organisations in the Sport, Leisure & Hospitality Industry?

MSL Solutions currently serves approximately 2,000 member-based organisations with a presence in over 20 countries in the sport, leisure and hospitality sector.  MSL has a head office in Brisbane with offices in Sydney, Melbourne, UK and Denmark and employs around 130 staff.

MSL services the following key segments through its MPower Platform:

  • Stadiums & Arenas;
  • Golf Clubs & Associations;
  • Registered Clubs; and
  • Other Hospitality & Entertainment Venues

The IPO fund raising serves to:

  • raise funds to strengthen MSL’s balance sheet and provide working capital; and
  • fund further strategic initiatives related to the unique open-architecture MPower platform.

The sport, leisure & hospitality industry is demanding from technology providers:

  • improvement in their member/guest experiences;
  • assistance diversifying their revenue streams;
  • automated processes across their entire venue operations;
  • platform for better governance.

The MSL MPower platform puts the venue in charge providing choice & flexibility on the right technology for their facility.  It combines software applications, data and media solutions in an open architecture platform that provides total integration from back office to member facing solutions encompassing the full needs of the business.  The MPower platform “connects the dots” for the customer organisation connecting every department of the business from food and beverage point of sale, to membership, marketing, financials, workforce management and specific golf management and marina management applications.




MSL Managing Director and Chief Executive Officer, Craig Kinross: “On behalf of the Company, we would like to thank all of our existing shareholders for their continued support and welcome all of the new investors as we continue our journey now as a public listed company.

Our vision is to empower all Member Based Organisations and their Members with our market leading MPower platform growing their revenues, driving efficiencies and improving their governance.

We look forward to continuing to work hard with our customers to deliver these benefits for their businesses. Listing on the ASX helps us to execute on our growth strategy toward achieving our vision in the international markets.”


For further information, please contact:

Craig Kinross

Managing Director and Chief Executive Officer

MSL Solutions Limited

Phone:  1800 679 701 (within Australia); +61 7 3512 3510 (outside Australia)



About MSL Solutions Limited

MSL Solutions Limited (ASX: MPW) is an Australian based global provider of hosted, software as a service (SaaS) and on-site deployed solutions to clients in the sport, leisure and hospitality sector. MSL services member organisations across APAC, EMEA and North America through its MPower Platform.  MSL has a head office in Brisbane and offices in Sydney, Melbourne, UK and Denmark. To discover more about MSL please visit


About MPower Platform

MSL’s MPower Platform connects member organisations’ business software and data needs to improve guest engagement, loyalty, gain business efficiencies and improve governance. MSL provides scalable full venue business software applications and data solutions integrated through the MPower core integration architecture. This means that MSL can provide solutions to both small and large organisations and associations. MSL provides cloud based SaaS, hosted and on-site deployed software, data and loyalty/media solutions.