Royal New Zealand Yacht Squadron continues to make waves globally

2017 is the year the Royal New Zealand Yacht Squadron brought back the America’s Cup to New Zealand soil, with its team Emirates Team New Zealand beating the Oracle Team USA 7-1 in Bermuda. The prestigious Yacht club first won the America’s Cup back in 1995, defended the title successfully before losing in 2003. There was a strong sense of national pride throughout New Zealand when the trophy returned after three failed challenges to bring home the America’s Cup to Westhaven Marina. The past 14 years, the world’s oldest trophy has been abroad in Switzerland and the United States of America. In July, the Auckland  street parade saw tens of thousands of fans congratulating Emirates Team New Zealand that the America’s Cup was home again.  It will be defended in 2021.


Caption: Emirates Team New Zealand celebrating the America’s Cup win.  

Emirates Team New Zealand has a loyal national fan base, with a national tour of the Cup starting October, making their first in the far north and finishing 2 weeks later in bluff at the bottom of the South Island. Throughout New Zealand there is a strong sense of pride attributed to the Royal New Zealand Yacht Squadron and the notable achievements over the past 146 years.

Royal New Zealand Yacht Squadron is internationally recognised as a top contender in their sport, holding the Louis Vuitton Trophy, Thomas Lipton Cup and the Pell Cup.  Add to that previous Whitbred Round the World trophies and others; this is the only club in the world to have won all of the primetime sailing events.  They also have pro team in the World Matchracing Tour and Extreme series and have a huge focus what is considered the top Youth Training Programme in the world. A growing, strong and loyal local member base of over 3000 ensures this club is active summer or winter on and off the water. Situated at the heart of Auckland Harbour, perched on Westhaven Marina, the Royal New Zealand Yacht Squadron also hosts many corporate and social events, weddings and other activities beyond their sailing mantra.

MPower MSL is proud to have supported the Royal New Zealand Yacht Squadron since 2014, providing the MPower platform to assist with their member engagement and general club software needs. The Royal New Zealand Yacht Squadron uses the MPower Software suite to manage front and back office operations, creating a seamless environment to enhance the member experience.  Hayden Porter the General Manager of Royal New Zealand Yacht Squadron Hayden said, “Our vision for the club is to be the leading Local and International Yacht club and do this by delivering exceptional experiences on and off the water we work with MPower to help us deliver this to our members.  Certainly having the Americas Cup in the cabinet shows we are on the right track and are constantly looking to improve all we do”


Caption: Craig Kinross (Left) and Hayden Porter (Right) standing next to the America’s Cup

MSL have invested considerably in the MPower platform and products, spending over $4 million on R&D activities in the 2017 fiscal year.  MSL are focused on working with the Royal New Zealand Yacht Squadron to meet their requirements of improving their data insights to better understand, engage and grow a loyal customer base.

MPower MSL is a great supporter of the yacht & boating industry.  MSL is a long-standing sponsor of the MIA and the Yacht & Boat Club Managers Group, helping drive some of the leading clubs with the MPower software platform.

For additional media information:

Alexander Campbell
Marketing Specialist
MPower MSL

Phone:  1800 679 701 (within Australia); +61 7 3512 3510 (outside Australia)

About MSL Solutions Limited

MSL Solutions Limited (ASX: MPW) is an Australian based global provider of hosted software as a service (SaaS) and on-site deployed solutions to clients in the sport, leisure and hospitality sector. MSL services member organisations across APAC, EMEA and North America through its MPower Platform.  MSL has a head office in Brisbane and offices in Sydney, Melbourne, UK and Denmark.

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